The Project Entrepreneur Summit | LA: Know Your Customer offers aspiring and early-stage women entrepreneurs the chance to connect with one another and workshop their ideas with some of the brightest entrepreneurs and investors. Workshop leaders and speakers include Jenn Hyman (Co-Founder & CEO, Rent the Runway), Amy Errett (Founder & CEO, Madison Reed), Leura Fine (Founder & CEO, Laurel & Wolf), Susan Stone (Founder & CEO, Sierra Wasatch Capital) and more!
2:00-2:30pm Check in
2:30- 2:40pm Welcome Remarks
2:40-3:30pm Keynote Conversation
3:30-3:45pm 15 Minute Break
3:45- 4:45pm Workshop #1
4:45-5:00pm 15 Minute Break
5:00-6:00pm Workshop #2
6:00-7:00pm Wrap Up & Cocktails
Jenn Hyman, Co-Founder & CEO of Rent the Runway
Jennifer Hyman is the Co-Founder and Chief Executive Officer of Rent the Runway, a fashion company with a technology soul that is disrupting the way women get dressed. In her role, she sets the strategic priorities of the business and leads the company in growing all areas of the business, including marketing, technology, product, and analytics. She co-founded Rent the Runway in 2009 with Jennifer Fleiss, and has since raised $126 million in venture capital, growing the business to over 6 million members, 950 employees and 350 designer brands.
In 2015, Jennifer launched the Rent the Runway Foundation with Jennifer Fleiss to inspire and ignite the next generation of female entrepreneurs. The foundation’s first initiative, in partnership with UBS, is Project Entrepreneur, a venture competition and educational program designed to provide women entrepreneurs nationwide with the tools to build high-growth, high-impact businesses.
She received her BA from Harvard University and MBA from Harvard Business School. Jennifer is a Bloomberg Fellow, a TechStars mentor, and a member of both the Entrepreneurship Board at the Fashion Institute of Technology and the Women in Business Board at Harvard University. She is an investor in and advisor to several high-growth startups throughout the U.S.
Leura Fine, Founder & CEO of Laurel & Wolf
Leura Fine is the Founder and Chief Executive Officer of Laurel & Wolf, the online interior design destination that allows clients to connect and collaborate with a professional interior designer to create their perfect space. She is responsible for the company’s strategic direction, brand, product vision and operations. A firm believer in the power of great design and how it can transform the way people’s daily life experiences, Leura is a frequent speaker at industry events. She has been featured in numerous publications and was recently named on Forbes 2016 “30 Under 30” list for Retail & eCommerce.
Julia Boorstin, Senior Media & Entertainment Correspondent at CNBC
Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC’s media and entertainment reporter working from CNBC’s Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.”
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News. She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Jamie Sears, Executive Director of UBS Community Affairs & Corporate Responsibility, Americas, and Head of Strategic Partnerships and Programs
Jamie Sears is Executive Director of UBS Community Affairs & Corporate Responsibility, Americas, and serves as Head of Strategic Partnerships and Programs. She develops and manages the firm’s two flagship philanthropic initiatives focused in the areas of education and entrepreneurship: UBS NextGen Leaders, a $10 million, multi-year investment to increase college access and success for lower-income, first-generation college goers; and Elevating Entrepreneurs, a portfolio of partnerships and programs that provide training, access to capital and network building opportunities.
Adam Sloan, Property Sales Executive at Creative Artists Agency (CAA)
Adam Sloan is a Property Sales Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Sloan is based in the New York office where he represents leading sports and entertainment properties for their global brand partnerships. Prior to joining CAA in 2011, Sloan was the EVP of Sales and Strategic Partnerships for the Tribeca Film Festival’s parent company, Tribeca Enterprises, where he led Tribeca’s revenue-generating activities and co-headed Tribeca’s content acquisition and distribution initiatives. Before Tribeca, Sloan was a technology executive at IntraLinks (NYSE: IL), a leading enterprise level cloud solutions provider and prior to that a venture capitalist focused on media and technology-related investments for Patricof & Co. Ventures, now Apax Partners. Sloan holds a Bachelors of Science in Economics from the University of Pennsylvania’s Wharton School of Business.
Naseem Sayani, Founder of Digital Oxygen
Naseem Sayani, Founder of Digital Oxygen, and former head of Strategy at Huge LA, shares an approach for sparking innovative thinking and new business ideas. Innovation is hard when we try to solve for what, why, and how all at once, so this approach focuses only on step #1 – defining “what” the new idea actually is. The “Reverse War Game” is an approach developed through her consulting and agency experience, which leverages first principles based problem solving to help entrepreneurs lay out the fundamental assumptions of the industry they want to enter, and then craft the specific disruption they want to pursue.
Naseem is a seasoned business and digital strategist with 15+ years experience helping clients grow, transform, and excel in the most innovative ways possible. She spent 7 years at Booz & Company, a premier management consulting firm, with 2 years as COO of Booz Digital, and 2 years as Head of Strategy for Huge’s West Coast offices, before founding Digital Oxygen, a digital innovation consultancy, with a prior Booz & Company colleague. She has spoken at CES, Digital Hollywood, OMMA LA, and Digital Entertainment world; and has been published by Huge Ideas, Campaign Magazine, AdAge, and Digiday on the topics of digital disruption, innovation, and fusing strategy and design to launch new ideas.
Ara Katz, Co-Founder of Spring & Kevin Gould, Founding Investor of Beautycon Media
Brands need to understand the fundamentals of today’s new disruptive trend —the rise of online influencers who shape the zeitgeist and affect the purchasing decisions of millions of Gen Z consumers.
In this interactive workshop, learn about building a brand and a business leveraging the popularity of the influencer community. Participants will get a first-hand look at how influencers can be used to grow their business, and will get the opportunity to brainstorm and begin scouting their own influencer talent for their next campaign.
Ara Katz co-founded and served as CMO of Spring, a venture and LVMH-backed mobile marketplace, which launched in August 2014. Prior to Spring, Ara was on the founding team of BeachMint, where she launched six direct-to-consumer, celebrity-partnered brands.
Ara advises various startups across fashion, beauty, wellness and tech, including recently-launched consignment marketplace, Stadium Goods. As consultant to companies like Mullen Advertising and the Department of Defense, she has helped brands find their why, their voice and how they want to show up in the world.
Kevin Gould is an entrepreneur and active angel investor based in Los Angeles. He began his career at William Morris Endeavor Entertainment, where he noticed a missing link between the technology and entertainment industries. Inspired to bridge the gap, Gould started his own investment and consulting firm in September 2012, Kombo Ventures. In June 2014, Gould became the Founding Investor of Beautycon Media, which started as a consumer-facing convention and has since expanded to include worldwide festivals that have been lauded as the “Super Bowl of beauty”, original digital content, and an e-commerce division that includes the Beautycon Box; an annual subscription that has been featured on AOL, People, and Refinery 29 amongst others.
Susan Stone, Founder & CEO of Sierra Wasatch Capital and Vanessa Green, co-founder & CEO of FINsix
VC Susan Stone and entrepreneur Vanessa Green will teach you how to define and present your addressable market, what investors mean when they talk about product-market fit, and how to align your pricing strategy with your target customer base.
Sierra Wasatch Capital is an early stage venture capital fund founded by Susan Stone to invest in entrepreneurs building real businesses with long term sustainability. Prior to founding Sierra Wasatch, Susan managed venture capital investments for Los Angeles-based family office Riverhorse Investments, Inc., where she invested in the digital media and cleantech sectors. She remains involved with Riverhorse’s portfolio and represents Riverhorse on the boards of directors of Thumzap in Tel Aviv, Israel and Ubiquitous Energy in Redwood City, CA. Susan is a graduate of Yale University, where she majored in Economics and competed on the Ivy League Champion varsity swim team. She earned her MBA in Finance with honors from Georgetown University’s McDonough School of Business.
Vanessa Green is co-founder and CEO of FINsix, an advanced power electronics company that enables smaller, lighter, more efficient power solutions for consumer devices. Prior to her work with FINsix, Vanessa was a manager at TECOM Investments in Dubai and a consultant with the Monitor Group in New York. Vanessa also sits on the board of Saha Global. In 2014 FINsix was selected as an Inc 35 Under 35 company. Previously, Vanessa won MIT’s Patrick E. McGovern Entrepreneurship Award, and was selected a Forbes 30-under-30 in Energy. Vanessa holds a M.Eng., MBA from MIT and a B.A. from Dartmouth College.
Deldelp Medina, Director of Residency Program at Code2040
Do you have an idea that won’t let you sleep? Deldelp Medina will provide strategies and tactics that will help you validate your idea.
Deldelp Medina is the Director of the Residency program. She is dedicated to having Women of Color be successful in launching and growing their tech companies.
Ramona Ortega, Founder & CEO of My Money My Future (Mi Dinero Mi Futuro)
This interactive workshop will discuss “Growth Hacking” for startups, creating viral campaigns and effective media strategies to acquire customers on a budget.
Ramona Ortega is the Founder & CEO of My Money My Future, a mission-driven financial tech company that combines tailored content and simple to use tools to help Millennials, particularly young women and minorities, manage their money with confidence. MMMF’s personal financial management platform automates budgeting, guides Millennials through all their financial decisions and helps them choose the best financial products from a curated selection of partners. She was recently named one of six Latina founders to watch and is a board member of the Latino Startup Alliance. She is a contributor to TechCrunch and Huffington Post on issues of law, tech and diversity.
Amy Errett, Founder & CEO of Madison Reed
Amy Errett, current Founder and CEO of Madison Reed and former Venture Capitalist, will explain the knowledge behind when and how to raise money, how to utilize your network to do so.
Amy is the Founder & CEO of Madison Reed. A New York native, Amy earned an MBA in finance from the Wharton School at the University of Pennsylvania and a BA in liberal arts from the University of Connecticut. Amy’s career has spanned the investment, entrepreneurial consumer goods, and nonprofit humanitarian worlds, including leadership roles as General Partner at venture capital firm Maveron where she opened and ran the Bay Area office , Chief Asset Gathering Officer at E*Trade, and chair of the board of Glide Memorial. Her first start up Spectrem Group was acquired by IPG. She and her partner live in San Francisco with their daughter, Madison Reed.