Monday Motivation from Abby Dubois, Founder & Creative Director of EACH Jewels
Mondays can be rough and, sometimes, we can all use some motivation. Our #MondayMotivation blog series brings you tips and life hacks from industry leaders and some of the most creative entrepreneurs out there.
This week, we chat with NY-based Abby Dubois, Founder & Creative Director of EACH Jewels, a jewelry company which believes that “small items and small gestures make our world a better, brighter place.” For Abby, inspiration is found in both rewarding and challenging moments.
What inspired you to start your business?
I always knew deep down that I would launch my own brand. Ever since becoming a designer, I have had a specific creative vision, execution process, and way that I want others to enjoy my work. I infused this into other brands that I have worked for in the past, but after 5+ years of designing for bigger brands such as Eddie Borgo, BCBG, and BaubleBar I knew it was time to launch EACH Jewels.
What’s been the biggest challenge you’ve faced so far?
The biggest challenge for me has been customer acquisition. My background is in design, product development, production, and operations, which is all on the back end. Since launching EACH, I have applied creative thinking with design to our customer data to create new, effective, and scalable customer acquisition strategies.
What’s been the greatest reward?
EACH is a brand built on taking joy in the little things in life, like jewelry. It is a huge reward to see happy customers living our values and enjoying their jewelry every day. It’s even more exciting to see many of our customers coming back to buy more jewelry for themselves and others.
What is the biggest thing you’d like to see changed in your industry, and how are you working toward making that change happen?
There are so many things I would like to see changed. I have chosen the top 3 issues I am most passionate about, and have integrated them into our strategy. First is domestic manufacturing. I have worked with factories all over the world, and I think that it is critical to be able to work closely with your manufacturing partners. Production is the backbone of any consumer product business and can make or break a company. It is important that these relationships are fostered in a positive environment and that you have plenty of face time with the people that are making your business possible. I am proud to say that my manufacturers work in a healthy environment, with 9-6 work hours, and are able to own homes and support families on their wages in the New York area.
My relationships with my manufacturing partners brings me to my next issue. By working closely with my partners, I have been able to eradicate minimum order quantities that drive the fashion industry. My team produces any quantity I want with a fast–fashion turn around (about a week) at highly competitive pricing. This allows me to be nimble in building a company and doesn’t force me to discount excess product that does not sell. It’s a win-win for all parties, and in time the hope is that the fashion industry will shift to this model.
Last, I am tackling product–to–consumer visibility which is a billion dollar problem that faces our industry. I am in the process of developing in beta site to allow EACH shoppers to view products which are relevant to them, as opposed to searching through the traditional e-commerce grid. This will create higher conversion and customer loyalty. Our solution to this problem could have a huge impact on the entire industry.
Who or what motivates you to keep going, even when things get tough?
When things are tough I try to remind myself of how things felt when they were good. I also try to tell myself how lucky I am to build something I truly believe in. I will also go for a run, clear my head, sweat out any problems, and come up with action items to creatively solve the problem at hand. I have a great network and will bounce things off of friends, family, and fellow founders who generally have words of wisdom, encouragement, or who have faced comparable problems.
What’s one piece of advice you’d give to another entrepreneur just starting out?
I would say you have to believe in what you are building and stand behind it 100%. You also have to imagine the worst possible scenario you could be in with your company: if this is a challenge you are willing to take on, then you should absolutely go for it.
What do you do every Monday morning to prepare and motivate yourself for the coming week?
I brew a large cup of green tea and make an in depth, visually illustrated infographic of my calendar/things to do list for the week. I am a designer, so I color code things based on priority and longer lead times to determine what needs to get done first. I also try to group tasks by genre to increase productivity. I include a list of things that would be nice to get done and try to place that visually in my infographic so that they don’t get forgotten, and ideally some of those things get done. I also go out of my way to make concrete plans with friends so I have an occasional night off – this gives me something near-term to look forward to.
For more #MondayMotivation, check out our interview with Dara Schaier, CEO & Founder of BOOP. (Built Out of Paper), a company which, “makes fun, sustainable, paper-based products for your home and life.”