Monday Motivation from Jennifer Grove, Founder at Repeat Roses

Mondays can be rough and, sometimes, we can all use some motivation. Our #MondayMotivation blog series brings you tips and life hacks from industry leaders and some of the most creative entrepreneurs out there.

We sat down with Jennifer Grove, Founder at Repeat Roses, a sustainable floral waste removal business that gives back to people and the planet. She discusses her motivation behind changing the status quo, the challenges of expanding a business, and her mission spread a combination of joy and sustainability throughout the country.

What inspired you to start your business?
Before launching Repeat Roses, I owned a high-end boutique wedding and event design company and spent my time organizing underground dining events, philanthropic fundraisers, hotel openings and weddings. I collaborated closely with brides and florists to turn the “Big Day” dreams into a reality, which typically included lots and lots of gorgeous flowers.

Over time, I grew frustrated with what I saw as misguided misuse. Time, talent and resources were spent designing stunning centerpieces of beautifully styled blooms, which were then simply disposed of at the end of the event. When I recognized that this heartbreaking insight was happening in every hotel across the country every night, I saw an opportunity to change the status quo and founded Repeat Roses.

What’s been the biggest challenge you’ve faced so far?
Managing growth from a one-person operation to executing service in 23 states across the country. Given the logistics involved in our service cycle, our biggest challenge is managing the manual work involved in each job. The right technology partner will help us create efficiencies in our tech stack to overcome this challenge so we can scale effectively.

What’s been the greatest reward?
While technology plays a significant role in our business, it’s the human factor that creates the memorable, emotionally engaging storytelling moments that resonate on a deeply rewarding level. When we receive handwritten thank you notes from nurses thanking us for thinking of their patients who may not have had visitors, or, when we hear from facility coordinators who want to express their gratitude for the colorful flower delivery to their shelters, it speaks to the business mission. It’s exciting to see our team feel appreciated, recognized and rewarded not only with financial compensation as the company grows but from the people who truly benefit from their dedicated efforts.

What is the biggest thing you’d like to see changed in your industry, and how are you working toward making that change happen?
My mission is to shift the paradigm by reimagining and capitalizing on the single-use and straight-to-the-landfill concept to instead spread joy and ensure sustainability has taken root across the country. We’re working to inspire and educate individuals and businesses to use Repeat Roses as a solution to pay-it-forward, reduce waste and improve the bottom line. Win-win-win. Ultimately, we want to be a must-include vendor on every wedding planning guide and as an enterprise solution for businesses with mandated ESG and CSR components.

Who or what motivates you to keep going, even when things get tough?
My daughter is my greatest motivator. Not only do I want her to see me succeed in a role model capacity, I want to leave a legacy she’ll be proud of and to feel inspired to follow her own passions and dreams. And when I’m faced with adversity, I want her to see I’m not afraid to get my hands dirty and weather the storms with grace and fortitude.

What’s one piece of advice you’d give to another entrepreneur just starting out?
Don’t be afraid to make tough decisions when there are clear challenges holding you or your company back from success. Overcome any despondency, develop a plan, and act. Often times these are the decisions that create new paths for the company to move forward and thrive.

What do you do every Monday morning to prepare and motivate yourself for the coming week?
I start every week with a workout and thoughtful meditation followed by a large cup of coffee and a notebook. I spend so much time on the computer and mobile devices all day long that I love the Monday morning ritual of handwriting my to-do’s and prioritizing the week’s business, health and family time goals.


Jennifer is taking over the Project Entrepreneur Instagram page this week to give you an inside look at #PEAccelerator 2017. Follow along with her!

For more #MondayMotivation, check out our interview with Vicki Mayo, Founder & CEO of TouchPoint Solutions, the inventor and maker of a device called Buzzies, a neuroscientific wearable that alleviates stress in as little as 30 seconds. She discusses the personal experience that led her to found TouchPoint, being underestimated as a female entrepreneur and her Lean Six Sigma that keeps her with a standard of work.