The Rundown: 2016 #PESummit Los Angeles

2016, LA, Los Angeles, PE Summit, PESummit

On Wednesday, November 9, we hosted 200 women entrepreneurs at Creative Artists Agency in Los Angeles for a day of motivation, inspiration, and community at Project Entrepreneur Summit | LA: Know Your Customer. Attendees connected with fellow female founders and workshopped ideas with inspiring business leaders, working together to build scalable, high growth companies that will shape the future of our economy.

The day began with “How to Build an End-to-End Customer Experience,” a keynote conversation with Rent the Runway Co-Founder & CEO Jenn Hyman and Laurel & Wolf Founder & CEO Leura Fine, moderated by Julia Boorstin, Senior Media & Entertainment Correspondent at CNBC. They shared personal stories of finding their customers and delivering a disruptive product with the aspiring and early-stage women entrepreneurs in attendance.

Interactive workshops were led by a host of successful women representing an array of industries:

Sparking Innovation: The Reverse War Game with Naseem Sayani, Founder of Digital Oxygen

How to Use Influencers to Grow Your Customer Base with Ara Katz, Co-Founder of Spring, and Kevin Gould, Founding Investor of Beautycon Media

How Investors Think About Your Customers with Susan Stone, Founder & CEO of Sierra Wasatch Capital, and Vanessa Green, co-founder & CEO of FINsix

Startup Fundamentals: From Idea to Launch with Deldelp Medina, Director of Residency Program at Code2040

Customer Acquisition through Guerrilla Marketing with Ramona Ortega, Founder & CEO of My Money My Future (Mi Dinero Mi Futuro)

The Essential Guide on How to Raise Money with Jenn Hyman, Co-Founder & CEO of Rent The Runway, and Esther Nordlinger, Business Development Executive at CAA Ventures

Here are some of the attendees’ top takeaways from the day:


If you missed Project Entrepreneur Summit | LA: Know Your Customer, you can still experience the inspiration and insights by subscribing to our podcast, #TheTools. We will release audio of the keynote and all the workshops over the next few months. And make sure you’re in the front row for future events by subscribing to our newsletter.

Have you applied to the Project Entrepreneur Venture Competition? 200 top applicants will attend the PE Weekend Intensive, featuring hands-on workshops, in-depth talks, networking opportunities and a live pitch competition, where the finalists compete for a $10,000 grant to build their business and a spot in our 5-week accelerator program. Deadline is November 21 at 11:59pm EST. Apply today!


[Photos by Amanda Gentile / ADG Photography]