The Rundown: 2017 #PESummitNYC

event, female founders, New York, NYC, PESummit

On Friday, November 17, Project Entrepreneur held our third and final summit of 2017 at the beautiful New York Stock Exchange. Project Entrepreneur Summit | New York City: Know Your Customer was a full day of dynamic speakers sharing wisdom and insights with dedicated women entrepreneurs. Those aspiring and early-stage women entrepreneurs also had the opportunity to connect with one another and workshop their ideas with some of the brightest entrepreneurs and investors in New York.



The day began with welcome remarks from Lori Feinsilver, Head of Community Affairs & Executive Communications, Americas at UBS. Next was a lively keynote conversation with Rent the Runway Co-Founders Jenn Hyman and Jenny Fleiss, moderated by Emilia Petrarca, Fashion News Writer for The Cut/New York Magazine.

Then our attendees got to workshopping their businesses at interactive workshops led by some of the best and brightest in their fields:

How to Fail Early, Fast and Often for Long-Term Success (Human-Centered Design Methods) with Ademide Adefarasin, Business Designer,; Aya Jaffar, Communication Designer for the Amplify Program at; and Sloane Beaver, Senior Design Researcher and Project Lead, IDEO.

Be the Most You: Building a Brand with Spirit with Piera Geraldi, Co-Founder & Executive Creative Director, Refinery29.

How to Get Your Story Told: Generating Buzz and Press Coverage with Kelly Wallace, Digital Correspondent and Editor-At-Large, CNN; Kori Hale, Anchor, Cheddar TV; Rachel Nagler, Director of Communications, Bloomberg Philanthropies; Alison Morris, Business Reporter/Anchor at Fox 5 (WNYW-TV New York); and Nancy Jeffrey, Senior Vice President/Editorial Director, Edelman.

Building a Differentiated Brand on a Budget with Rachel Blumenthal, Founder & CEO, Rockets of Awesome.

How to Use Grassroots Marketing to Validate Your Idea and Grow Your Business with Jennifer Mellon, Founder and President, Trustify.

How to Successfully Raise Money with Tracy Chadwell, Founding Partner, 1843, and Linnea Conrad Roberts of GingerBread Capital/ Roberts Foundation New York and Menlo Park.

#PESummitNYC 2017 Know Your Customer

Project Entrepreneur Summit 2017 New York - Know Your Customer


#PESummitNYC 2017 Workshop Be the Most You: Building a Brand with Spirit with Piera Geraldi, Co-Founder & Executive Creative Director, Refinery29

Here are some of our attendees’ top takeaways from the day:

Today @nyse the trading floor was packed with #badass #women in #business and #kickass #entrepreneurs ! Outside of #networking ya girl got the #nittygritty on #failing early , fast , and often. #grassroots #marketing to validate your idea…Basically test and test your idea and or product till you can’t no more! Coudoos to Jennifer Hyman and Jenny Fleiss #founders of @renttherunway with @lfeinsi and @ubs for #sponsoring such a fab event for #women @pjtentrepreneur …………………#ladies if you are ready to scale your business send in your application to by #december 1st for a chance to #pitch for 10k and a #wealth more of resources and advisory????????………………….special #shoutout to Jennifer Mellon @trustifypi for your words of #wisdom and #support ???????????????????????????????? #pesummitnyc #beyou #buperiod

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RSVPs for Project Entrepreneur Summit | New York City: Know Your Customer were filled in a matter of hours after registration went live, so if you missed the summit, you can still experience the inspiration and insights by subscribing to our podcast, #theTools. We will release audio of the keynote and all the workshops over the coming months. And make sure you’re in the front row for future events by subscribing to our newsletter. And follow Project Entrepreneur on Twitter, Facebook, and Instagram for more helpful resources for building your business.

[Photos by Amanda Gentile/ADG Photography]