Wednesday Wisdom from Alexandra Wilkis Wilson, Co-Founder & CEO at Fitz

We’re halfway through the week, and it’s time for a boost of inspiration to keep us going. Our #WednesdayWisdom blog series taps into the minds of industry leaders and disruptive visionaries who are working to build the future of entrepreneurship.

We sat down with Alexandra Wilkis Wilson, Co-Founder & CEO at Fitz, a new in-home service that organizes and edits your wardrobe, helps you build outfits and shop for what you need, to discuss this latest startup venture of hers, the future vision for her third business, and tips for early stage entrepreneurship.

Tell us about your latest venture, Fitz! What problem is it solving?
Fitz is a new in-home service that organizes and edits your wardrobe, helps you build outfits and shop for what you need. We created Fitz with one simple mission — to make getting dressed easier for everyone. Fitz Stylists organize your wardrobe, help send out items for resale, repair, alteration or donation, assist you in building outfits and provide you with shopping recommendations. Fitz currently operates in NYC and the Tri-State Area.

How did the idea for this venture come about and what is your vision for the future of the company?
I partnered with seasoned investor and serial entrepreneur J. Michael Cline. In the future, we hope to make it easier for consumers across the country to get dressed by using advanced technology to help consumers manage what they already own and to suggest what they are missing and should buy.

All of your ventures – Gilt, GLAMSQUAD and Fitz – solve problems for women.  Is this common theme intentional and if so, what draws you to these ideas?
I love putting on my consumer hat when I am building startups. I enjoy trying to create solutions for pain points that resonate with me personally. It’s more fun for me and I think my instincts are sharper when I can relate to the target demographic of the business.

You’ve co-founded three business. What keeps you coming back to entrepreneurship?
I love working with teams to turn business ideas into reality. Consumer behavior has changed so much over the past 10 years, largely thanks to technology.  I feel so lucky to have been able to work with teams who are able to innovate and be at the forefront of so many of these exciting changes and consumer trends. Most people are terrified of the early stage, but I think it is really fun even though it is really tough work.

What tips do you have for entrepreneurs who are in the early stages of growing their businesses?
Figure out what you are good at and what you enjoy doing. Build diverse authentic relationships and work on them every single day. Don’t be afraid to ask for help. Admit what you don’t know. Find that right balance of exuding confidence and humility. Doing a startup is a choice you have made, so enjoy it and recognize that it can be fun even though you will have ups and downs! It doesn’t really get easier, the challenges just change with time and scale.


For an extra dose of #WednesdayWisdom, read our interview with Josh Mendelsohn, Managing Partner at Hangar to discuss the biggest challenges startups face when scaling, how effective policy making can help shape the startup world and his best advice for rising entrepreneurs.