Episode 20: How Investors Think About Your Customers

Mar 15th, 2017

In the twentieth episode of Project Entrepreneur’s The Tools, Susan Stone, Founder & CEO of Sierra Wasatch Capital, and Vanessa Green, Co-Founder & CEO of FINsix, talk how to define and present your addressable market, what investors mean when they talk about product-market fit, and how to align your pricing strategy with your target customer base. This recording comes from #PESummit LA: Know Your Customer.