Episode 23: Sparking Innovation – The Reverse War Game

Apr 12th, 2017

In the twenty-third episode of Project Entrepreneur’s The Tools, Naseem Sayani, Founder of Digital Oxygen, and former head of Strategy at Huge LA, shares an approach for sparking innovative thinking and new business ideas. Innovation is hard when we try to solve for what, why, and how all at once, so this approach focuses only on step #1 – defining “what” the new idea actually is. This recording comes from #PESummit LA: Know Your Customer, held at Creative Artists Agency on 11/9.